This is Britain’s Best Stairlifts website privacy policy.

Britain’s Best Stairlifts is owned and managed by Love Stairlifts – a
company registered in England under number 10621505.

In this document ‘we’ or ‘us’ refers to Love Stairlifts.

Our registered office is at 10 Church Road, Cheadle Hulme, Cheadle,
Cheshire SK8 7JU.

Our main trading address is at 339 – 349 Edge Lane, Liverpool L7 9LF.

Our contact details are:

Phone: 0151 459 5939; email:

enquiries@britainsbeststairlifts.com

Introduction

This privacy notice aims to inform you about how we collect and process any
information that we collect from you or that you provide to us. It also
tells you about your privacy rights and how the law protects you.

This notice covers information that we process that could identify you
(‘personal data’) as well as information that does not. In law and for this
notice, ‘processing’ means collection, storage, transfer, use or otherwise
acting on information.

We are committed to protecting your privacy and the confidentiality of your
personal information. This policy is not just an exercise in complying with
the law, but a continuation of our respect for you and your personal
information.

We undertake to preserve the confidentiality of all information you provide
to us.

The law requires us to tell you about your rights and our obligations to
you in regard to the processing and control of your personal data
(information). We do this now by requesting that you read the information
provided here and at

https://ico.org.uk/your-data-matters/

Except as set out below, we do not share, sell or disclose any information
collected through our website to a third party.

Your Rights under the Law

Under the Data Protection Legislation, you have the following rights, which
we will always work to uphold:

The right to be informed about our collection and use of
your personal data. This Privacy Policy should tell you everything you need
to know, but you can always contact us to find out more or to ask any
questions using the details at the beginning of this notice.

The right to access the personal data we hold about you. Part ?? will tell
you how to do this.

The right to have your personal data rectified if any of your personal data
held by us is inaccurate or incomplete. Please contact us using the details
at the beginning of this notice to find out more.

The right to be forgotten, i.e. the right to ask us to delete or otherwise
dispose of any of your personal data that we hold. Please contact us using
the details at the beginning of this notice to find out more.

The right to restrict (i.e. prevent) the processing of your personal data.

The right to object to us using your personal data for a particular purpose
or purposes.

The right to withdraw consent. This means that, if we are relying on your
consent as the legal basis for using your personal data, you are free to
withdraw that consent at any time.

The right to data portability. This means that, if you have provided
personal data to us directly, we are using it with your consent or for the
performance of a contract, and that data is processed using automated
means, you can ask us for a copy of that personal data to re-use with
another service or business in many cases.

Rights relating to automated decision-making and profiling. Compare The
Stairlift Market uses some profiling to help website users to compare and
select the most appropriate stairlift for their needs.

For more information about our use of your personal data or exercising your
rights as outlined above, please contact us using the details provided in
Part 11.

It is important that your personal data is kept accurate and up-to-date. If
any of the personal data we hold about you changes, please keep us informed
as long as we have that data.

Further information about your rights can also be obtained from the
Information Commissioner’s Office or your local Citizens Advice Bureau.

If you have any cause for complaint about our use of your personal data, we
would welcome the opportunity to resolve your concerns ourselves, so please
contact us using the details in Part 1. However, you also have the right to
lodge a complaint with the Information Commissioner’s Office

https://ico.org.uk/make-a-complaint/

Data Protection Contact

We have appointed a data protection lead who is responsible for ensuring
that our policy is followed. If you have any questions about this privacy
notice including any requests to exercise your legal rights, please contact
us at

enquiries@britainsbeststairlifts.com

or 0151 459 5939, or Data Protection Lead, Love Stairlifts Ltd 339 – 349
Edge Lane, Liverpool L7 9LF. Please mark any correspondence for the
attention of (or ask for) the Data Protection Lead.

Data we process

We may collect, use, store and transfer different kinds of personal data
about you. We have collated these into groups as follows:

– Your identity information includes things such as your first and last
names, title, date of birth and other identifiers that you may have
provided at some time.

– Your contact information such as home (or stairlift installation)
address, email address, phone number, email address and any other
information you have given to us for the purpose of communicating with us
or seeking advice or more information from us.

– Technical data includes your internet protocol (IP) address, browser type
and version, time zone setting and location, browser plug-in types and
versions, operating system and platform and other technology on the device
you use to access our website.

– Your profile includes information such as your username and password,
comparison shortlists made by you, your preferences, feedback and survey
responses.

– Marketing data includes your preferences in receiving marketing from us;
communication preferences, responses and actions in relation to your use of
our services.

We may aggregate anonymous data such as statistical or demographic data for
any purpose. Anonymous data is that which does not identify you as an
individual. Aggregated data may be drawn from your personal data but is not
considered personal data in law because it does not reveal your identity.
For example, we may aggregate personal data to assess levels of interest in
a particular product.

If we ever combine or connect aggregated data with your personal
information in a way that it can identify you, we then treat this combined
data as personal information and it will be treated with the same security
measures.

Special category personal information

Special category information is data about your ethnicity, race, religious
or political beliefs, sex life, sexual orientation, political opinions,
trade union membership, information about your health and genetic and
biometric information. There is a further special personal data category
related to criminal convictions and offences.

We do not collect any such special category information from you through
our website.

The bases on which we process information about you

The law sets out 6 bases under which we are permitted to process the
different categories of your personal data, and to notify you of the basis
we use for these. We do not use all of these 6 bases but have set out the
ones we do use below.

If a basis on which we process your personal information is no longer
relevant, then we shall immediately stop processing your data.

If the basis changes and we are required to by law, we will notify you of
the change and of any new basis that we have determined we can continue to
process your information under.

5.1. Information we process because we have a contractual obligation
with you

When you create an account on our website, or otherwise agree to our terms
and conditions, a contract is formed between you and us.

In order to carry out our obligations under that contract we must process
the information you give us. Some of this information may be personal
information.

We may use it in order to:

• Provide comparison products to you
• Provide you with our services
• Provide you with suggestions and advice on products, services and
  how to obtain the most from using our website

We process this information on the basis that there is a contract between
us, or that you have requested we use the information before we enter into
a legal contract.

We shall continue to process this information until the contract between us
ends or is terminated by either party under the terms of the contract.

5.2. Information we process with your consent

Sometimes there is no contractual relationship between us, such as when you
are just browsing our website or ask us to provide you with more
information about our products and services, or about our business,
including job opportunities and you provide your consent to us to process
information that may be personal information.

Wherever possible, we aim to obtain your explicit consent to process this
information, for example, by using a cookie consent pop up that asks you to
agree to our use of cookies or by asking for your explicit consent to send
you marketing or further information by email, text, or post with
information, news, and offers on our products or services. You will
not be sent any unlawful marketing or spam. We will always work to fully
protect your rights and comply with our obligations under the Data
Protection Legislation and the Privacy and Electronic Communications (EC
Directive) Regulations 2003.

You will always have the opportunity to opt-out.

We continue to process your information on this basis until you withdraw
your consent or it can be reasonably assumed that your consent no longer
exists.

You can withdraw your consent at any time by instructing us at

enquiries@britainsbeststairlifts.com

or through our website

www.britainsbeststairlifts.com

5.3. Information we process for the purposes of legitimate interests

We may process information on the basis that there is a legitimate
interest, either to you or to us, of doing so.

Where we process your information on this basis, we do so only after having
considered:

• whether the same objective could be achieved through other means
• whether processing (or not processing) might cause you harm
• whether you would expect us to process your data, and whether you
  would, in the round, consider it reasonable to do so

For example, we may process your data on this basis for the purposes of:

• record-keeping for the proper and necessary administration of our
  business
• responding to unsolicited communication from you to which we
  believe you would expect a response
• protecting and asserting the legal rights of any party
• insuring against or obtaining professional advice that is required
  to manage our business risk

5.4. Information we process because we have a legal obligation

Sometimes we must process your information in order to comply with a
statutory obligation.

For example, we may be required to give information to legal authorities if
they so request, or if they have the proper authorisation such as a search
warrant or court order.

This may include your personal information.

Specific uses of information you provide to us

6.1. Communicating with us

When you contact us, whether by telephone, through our website or by
e-mail, we collect the data you have given to us in order to reply with the
information you need and to offer you further bespoke advice as well as to
ensure you have access to the technical and specifications brochures of the
products you are interested in.

We record your request and our reply in order to increase the efficiency of
our business.

We keep personally identifiable information associated with your message
such as your name and email address so as to be able to track our
communications with you to provide a high-quality service, and to be able
to refer you to a trusted partner should you select an item of equipment
that our Love Stairlifts company do not stock.

6.2. Complaints

When we receive a complaint, we record all of the information you have
given to us.

We use that information to resolve your complaint.

If your complaint reasonably requires us to contact some other person, we
may decide to give to that other person some of the information contained
in your complaint. We do this as infrequently as possible, but it is a
matter for our sole discretion as to whether we do give information, and if
we do, what that information is.

We may also compile statistics showing information obtained from this
source to assess the level of service we provide, but not in a way that
could identify you or any other person.

Information we collect through automated systems when you visit our
website

7.1. Cookies

Our website uses cookies. They are placed by software that operates on our
servers, and by software operated by third parties whose services we use.

Cookies are small text files that are placed on your hard drive by your web
browser when you visit any website. They allow information gathered on one
web page to be stored until it is needed for use on another, allowing a
website to provide you with a personalised experience and the website owner
with statistics about how you use the website so that it can be improved.

Some cookies may last for a defined period of time, such as one day or
until you close your browser. Others can last indefinitely.

When you first visit our website, we ask whether you accept our use of
cookies. If you choose not to accept them, we shall not use them for your
visit except to record that you have not consented to their use for any
purpose.

Your web browser should also allow you to delete any you choose. It also
should allow you to prevent or limit their use.

If you choose not to allow cookies, or you prevent their use through your
browser settings, you will not be able to use all the functionality of our
website.

We use cookies in the following ways:

– To track how you use our website

– To record whether you have seen specific messages we display on our
website

– To keep you signed into our website

– To record your answers to surveys and questionnaires on our site whilst
you complete them

We provide more information on the cookies we use in our cookie policy.

7.2. Personal identifiers from your browsing activity

Requests by your web browser to our servers for web pages and other content
on our pages are recorded.

We record information such as your geographical location, your internet
service provider and your IP address. We also record information about the
software you are using to browse our website such as the type of computer
or device and the screen resolution.

We use this information in aggregate to assess the popularity of the
webpages on our website and how we perform in providing content to you.

If combined with other information we know about you from previous visits,
the data possibly could be used to identify you personally, even if you are
not signed into our website.

Storing, disclosure and sharing of your information

8.1. Third parties

We will not sell any of your personal data to any third
parties for any purposes. We will share limited personal data with third
parties only in the following circumstances:

– We will share your Name, Address, Phone number and Email address with
your consent when we work with a trusted referral partner such as Acorn and
Handicare to fulfil your stairlift order if we are unable to meet your
requirements through our Love Stairlifts supply and installation company.

– If we sell, transfer, or merge parts of our business or
assets, your personal data may be transferred to a third party. Any new
owner of our business may continue to use your personal
data in the same way(s) that we have used it, as specified in this Privacy
Policy.

– In some limited circumstances, we may be legally required to share
certain personal data, which might include yours, if we are involved in
legal proceedings or complying with legal obligations, a court order, or
the instructions of a government authority.

8.2. Storage and transfer

We will only store or transfer your personal data within the UK. This means
that it will be fully protected under the Data Protection Legislation.

The security of your personal data is essential to us, and to protect your
data, we take a number of important measures, including the following:

• limiting access to your personal data to those employees, agents,
  contractors, and other third parties with a legitimate need to know
  and ensuring that they are subject to duties of confidentiality;
• procedures for dealing with data breaches (the accidental or
  unlawful destruction, loss, alteration, unauthorised disclosure of,
  or access to, your personal data) including notifying you and/or
  the Information Commissioner’s Office where we are legally required
  to do so;
• we use Secure Sockets Layer (SSL) certificates to verify our
  identity to your browser and to encrypt any data that you share
  with us. Whenever information is transferred between us, you can
  check that it is done using SSL by looking for a closed padlock
  symbol or other trust mark in your browser’s URL bar or toolbar.

Control over your own information

9.1. Keeping us informed of any changes

It is important that the personal information we hold about you is accurate
and current so please keep us informed as soon as possible if anything
changes.

9.2. Access to your personal information

To obtain a copy of the information we hold about you (commonly called a
‘Subject Access Request’), please contact our Data Protection Lead at

enquiries@britainsbeststairlifts.com

or Data Protection Lead, Love Stairlifts Ltd 339 – 349 Edge Lane, Liverpool
L7 9LF, or 0151 459 5939.

To make this as easy as possible for you, a Subject Access Request Form is
available for you to use, so please do ask for one. You do not have to use
this form, but it is the easiest way to tell us everything we need to know
to respond to your request as quickly as possible.

After receiving the request, we will tell you when we expect to provide you
with the information, but in most circumstances, this will be within 1
month of receiving your request. It is highly unlikely, but we will also
let you know at the same time whether we require any fee for providing it
to you.

9.3. Removal of your information

If you wish us to remove personally identifiable information from our
website, please contact us to make your request. This may limit the service
we can provide to you.

When we receive any request to access, edit or delete personal information,
we shall first take reasonable steps to verify your identity before
granting your request. This is important in order to safeguard your
information.

Retention period for personal data

Except as otherwise mentioned in this privacy notice, we keep personal
information only as long as it is required for us:

– To provide you with the services and equipment you have requested or
selected

– To comply with the law, including for the period demanded by HMRC and tax
authority

– To support a claim or defence in court

Contacting us

To contact us about anything to do with your personal data and data
protection, including to make a subject access request, please use the
following details (for the attention of the Data Protection Lead):

Email address:

enquiries@britainsbeststairlifts.com

Telephone number: 0151 459 5939

Postal Address: Data Protection Lead, Love Stairlifts Ltd 339 – 349 Edge
Lane, Liverpool L7 9LF.

Changes to this Privacy Policy

We may change this Privacy Notice from time to time. This
may be necessary, for example, if the law changes, or if we change our
business in a way that affects personal data protection.

Any changes will be immediately posted on Our Site and you will be deemed
to have accepted the terms of the Privacy Policy on your first use of Our
Site following the alterations. We recommend that you check this page
regularly to keep up-to-date. This Privacy Policy was last updated on
03/02/2021.